№98 Beauty

98 BEAUTY - a thoughtful, design-led brand built around real routines and a deep sense of self.

This isn’t about hiding flaws or chasing perfection - it’s about creating products that cut to the chase and genuinely work.

Hydra // Bond - The 98 Summer Bundle

£114 £98

The 98 Delivery (we all scream for!) Why is our formula so effective for summer hair? Deep Hydration: The formula is packed with moisture-rich natu...

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THE GLOSS // Miracle Oil

£30

Introducing THE GLOSS Miracle Oil by 98 BEAUTY. 98 BEAUTY begins a new chapter with THE GLOSS Miracle Oil, a multi-benefit treatment designed for p...

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Hydra // Bond - Hair Masque

£35

The Hydra Bond Hydrating Masque is our complete haircare essential: one powerful product that does what it says it will. No gimmicks. No overwhelm....

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Hydra // Bond - Shampoo

£22

Formulated with our revolutionary Hydra Bond Complex. Restores elasticity whilst providing multi-dimensional protection against UV and friction dam...

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Hydra // Bond - Conditioner

£22

Formulated with our revolutionary Hydra Bond Complex. Restores elasticity whilst providing multi-dimensional protection against UV and friction dam...

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Hydra // Bond - The Kit V2.

£150 £112

The Hydra // Bond Haircare Kit V2. comprises all three Hydra // Bond haircare products plus our new product, THE GLOSS Miracle Oil, neatly stored i...

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KEY PRINCIPLES

LIGHT AND RADIANCE

Every formula is designed to enhance natural luminosity, not mask it. From hair to skin, our products interact with light to reveal multidimensional glow and inner vitality.

CONSIDERED MINIMALISM

Relevent ingredients, greater impact. Each product is carefully formulated with active essentials, high-performance, low-fuss, and free from the unnecessary.

SENSUAL CONTRASTS

We pair clinical-grade innovation with sensorial experience. Rich textures, delicate application, powerful results. Beauty that feels indulgent, but works hard.