98 Beauty is the architectural approach to beauty
Founded by Lorna Luxe and inspired by
The Ghost House, every formula is built with intention.
Nothing is arbitrary.
Everything serves a purpose.
This is beauty with depth. With edge.
With feeling. A reflection of who you are,
not who you’re told to be.
Rooted in the duality of structure and sensuality, we create transformative rituals designed to reveal - not conceal - the light, form and beauty within.
Lorna didn’t want ten different products or a complicated routine. As she puts it:
"I’m time poor. I haven’t got the hours to faff about with loads of different masks and treatments. I just wanted one thing that does it all and actually works”
This practical mindset, that’s deep set in Lorna’s DNA is at the core of 98 BEAUTY.
Everything started at The Ghost House, Lorna’s striking, sculptural home nestled in the countryside.
It was there that she developed her entrepreneurial spirit - and found the headspace to continue to develop her vision for lifestyle products that pack a punch, whilst being effortlessly stylish and inspired by the demands of her fast paced life - creating beauty products she actually wanted to use.
It’s also where the scent of 98 BEAUTY was born. Lorna found herself turned off by a lot of mainstream fragrances, so she decided to create her own signature scent: GHOST No.98.
First used in L.A-SPACE the room fragrance collection Lorna developed for her own home, it's now been added to the hair mask. Just like the fragrance, the mask is personal and practical.