No.98 Beauty Joins AI Powered Beauty Brand DCYPHER At Their London Pop-Up
The ‘Best of Beauty’ are descending on Covent Garden as part of a six week concept store to showcase independent British beauty brands which includes No.98 Beauty.
Make a trip to London’s Covent Garden in the next six weeks and you’ll discover The Beauty Concierge, a curated pop-up of British, founder-led boutique beauty brands exhibiting their story and products in a real-life setting for the ultimate discovery experience.
Ruth De Leo is the brains behind the IRL activation and the co-founder of DCYPHER, the make-up brand using AI to deliver custom complexion colour matches to their customers. A champion of independent brands, De Leo recognises the power of in-person opportunities, particularly for brands that already have a strong and loyal community, like No.98 Beauty. Being able to offer touch points and engagement with a brand that normally lives solely online is a valuable and desirable opportunity that feeds the appetite for in-person interaction between founders and their customers. No.98 Beauty continues to grow both through product offering and community, making the partnership with The Beauty Concierge the perfect match.
Alongside No.98 Beauty you’ll find a selection of home-grown brands that share a common approach to their businesses – innovation, intention and independence. The line-up includes Reeson beauty, Klira, What’s That Patch, Hildun Beauty, RUM and jewellery brand Raven Jame – all of which are challenging the big players within their industries with their community-led brands that are leading modern beauty. It’s also the first time that consumers will be able to discover and try the products in a real-life setting.
As part of the six-week activation, there’ll be ticketed community events including masterclasses, meet the founder opportunities and panel talks, allowing customers to interact with the people behind their favourite and trusted brands and will include events with No.98 Beauty. There’s also an opportunity to try DYCYPHER’s AI powered complexion matching technology which takes under 60 seconds and you can leave with a sample of your personalised shade. See you there!
The Beauty Concierge opens to the public on 29th January and will be open until 5th March at 29 Henrietta Street, London
