Let’s Get Personal
Personalisation is one of 2026’s biggest beauty trends as consumers become even more savvy about the products they are purchasing and how it fits into their routines and lifestyle.
Ultimately, we all want to be able to customise what we use on our hair, skin and bodies depending on the time of year, what we need and how we feel. No.98’s philosophy has always been about formulating products that multi-task but this is how you can make them work even harder for you with these No.98 Beauty personalisation hacks because there’s more to the formulas than you might think.
Celebrity hair stylist Pete Burkill explains why customisation is so important as a professional. “Customising your products is key. No two clients are the same so your approach shouldn’t be either – it gives you more control as a stylist. You’re not just using products; you’re adapting them to suit the hair in front of you.”
Burkill uses the No.98 Beauty hair products to on his clients, often blending and personalising them to create the desired finish he’s looking for. “I like to add a small amount of The Gloss Miracle Oil into the Hydra Bond Hair Masque as it gives you a more tailored finish depending on the hair type.” Burkill also likes to mix a drop or two of The Gloss into Hydra Bond to help “add softness and control without losing movement in drier or more textured hair.”
The Gloss and Hydra Bond Masque combined also works as a great styling product – “you can also use a small amount of the mask and oil mix as a styling base on damp hair. It smooths, controls and gives a super polished finish to hair.”
It’s not just about styling though, both The Gloss Miracle Oil and the Hydra Bond Masque have been formulated to improve the health of the hair with their ingredients purposefully chosen to deliver as much nourishment to hair as possible, so using them as styling tools is an added bonus to the long list of formula benefits. As Burkill says, “it’s about using less product but using it smarter – for example, a little mix through the ends of your hair can replace multiple styling products.”
You can also play scientist in your own bathroom with the benefit of being able to play with the products and customise how you use them meaning you’re in control and not relying on lots of different products. “The benefit is control. You can adjust the level of nourishment, weight and finish depending on your hair – allowing you to create a result that feels tailored, not one-size-fits-all” explains Burkill.
Adaptability is synonymous with No.98 Beauty so the team behind the brand have spent hours playing with the products and if like us you’re obsessed with the fragrance from The Gloss, try adding a drop or two to your body moisturiser, it’ll deliver a subtle scent all day long. Time to start playing.