The skinification of hair has never been more prevalent than right now.
Like Glass Skin, Glass Hair is trending so discover how No.98 Beauty’s latest product, The Glass will help you achieve this year’s biggest hair trend.
With over 3.9 billion social views globally and 43,000 searches a month in the UK alone, Glass Skin is a K-beauty trend that continues to gather momentum. So much so, Glass Skin has meant a huge uptick in serum and lotion sales and the launch of hundreds of new products in the quest to achieve the flawless, glowy skin look. It’s no surprise that Glass Hair, another Korean born beauty trend, is closely following with searches up 400% on glass hair products and celebrity’s adopting the glass effect hair style. The Glass, No 98 Beauty’s newest product addition, not only leaves hair with a mirror-like shine, but is a master at smoothing and controlling hair, even in intense humidity.
“Glass hair is all about healthy-looking hair that reflects light naturally – not making hair look oily or weighed down” explains celebrity hairstylist Pete Burkhill who recently created glass hair on actor Millie Bobby Brown. The Gloss Miracle Oil has been Burkhill’s secret weapon, “when I’m working with celebrities, I want hair to look beautiful from every angle, especially under flash photography. The secret is creating a healthy, hydrated foundation so the cuticle lies perfectly smooth and reflects light easily.”
Millie Bobby Brown isn’t the only celebrity who has embraced the glass hair trend, actor Zendaya has been walking the red carpet with glass hair, which has been a popular red-carpet style for a while because of its satisfying, light reflecting appearance, making hair look naturally healthy and smooth – from Olivia Calpo, Hailey Bieber and Lily Collins, glass hair has become a favourable style choice.
Smooth, glass-like shiny hair might be the aim of the Korean trend but with No.98 Beauty’s The Glass, the root of the product formula is to smooth and control hair that might be impacted by humidity. This latest styling formula is a humidity sealant that works to control hair, even if it’s experiencing the most extreme humidity. As a humidity-sealant, The Glass stops hair from becoming frizzy and acting up when it might normally misbehave in humid climates. A post-wash, heat activated product, just spray The Glass on sections of towel-dried hair and blow-dry – expect smooth, expensive looking hair for up to two to three washes.